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The Art Institute of California, a college of Argosy University, Inland Empire
San Bernardino
California
FASHION
At The Art Institute of California, a college of Argosy University, Inland Empire you pick your tools. We show you how to use them.
PROGRAMS - The Art Institute of California, a college of Argosy University, Inland Empire
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The Art Institute of California, a college of Argosy University, Inland Empire Fashion Area of Study
Fashion & Retail Management - Bachelor of Science
The Bachelor of Science degree in Fashion & Retail Management program is a twelve-quarter program that can offer experience across disciplines in business, fashion, and design, covering both soft and hard lines. This cross-functional focus will allow students the opportunity to expand beyond traditional fashion design positions and choose among options in manufacturing, design, and retailing.

The content of the curriculum includes fashion industry trends and manufacturing, general business management, operations and compliance, retailing, marketing, advertising, and design. Students will have the opportunity to learn how to effectively bridge the gap between designers and the retail market. They will be required to both identify and anticipate fashion trends, as well as to develop the decision-making skills needed to insure that the preferred consumer goods are in stock at the appropriate time.

GRADUATION REQUIREMENTS
To receive a Bachelor of Science degree in Fashion & Retail Management, students must: receive a passing grade or credit for all required coursework; earn a minimum of 180 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations to The Art Institutes.

PROGRAM OBJECTIVES
? Apply design and creative skills showing a solid foundation of the principles of fashion and retail management according to the professional industry standards.
? Demonstrate knowledge of fashion history via completed assignments and projects that include critical analysis of man and women period costumes and modern clothing that show how politics, morality, social issues, the economy and geography influence the design of clothing.
? Demonstrate knowledge of apparel design and construction through the manufacturing processes by developing sealable collections for men?s, women?s and children?s, based on investigated influences such as lifestyles, economic factors, and technology advancements.
? Apply knowledge of the couture market and fashion and retail marketing business practices using a specific clients and market drivers; conduct competitive analyses and develop advertizing and marketing business plans.
? Demonstrate knowledge of merchandising, retail and sales in products life-cycle, strategic planning, cost analyses promotion and branding.
? Demonstrate a knowledge of communication and organizational skills, team management and leadership.
? Seek entry-level positions in the industry, such as Assistant Retail Store Manager, Department Retail Sales Manager, Professional Visual Merchandiser, Marketing Assistant, Buyer/Assistant Buyer, Merchandiser/Assistant Merchandiser, Merchandise Displayer, Fashion Coordinator, Creative Director, Event Promotion, or in one of the assistant technical positions in the fashion and marketing management departments.