The Art Institute of Charlotte Fashion Marketing Area of Study

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The Art Institute of Charlotte Fashion Area of Study

Fashion Marketing - Associate of Applied Science

Fashion marketing is the business that moves the world's fashions from designers' showrooms to the retail floor and into the hands of consumers. If you have an eye for style and a head for numbers, learn how to generate consumer appeal through designs, displays, and purchasing.

We'll train you in fashion merchandising, fashion coordination, buying and textiles, small business management, advertising and retail management, and visual merchandising.

A sample of subjects you'll study:

• Fashion Product Knowledge

• History of Art and Fashion

• Forecasting Trends

• Textiles

• Retail Management

• Buying